NEXAVAR^® (sorafenib) - Bayer Healthcare

Summary

The NEXAVAR TACE eDetail helps assist reps deliver high-science data and have a tough conversation with physicians about closing treatment gaps and address the issue of re-treatment. The eDetail content was presented in a way that helped to streamline the content where reps could:

• Focus on the top 4 key brand messages
• Tailor messages within the app by creating their own stories with existing content
• Engage physicians by selecting specific slides to present for a specific call