Bayer Oncology VR 360 - ASCO 2016

Summary

BRAND WALKTHROUGH: MOD, MOA, Efficacy, and Safety Walkthrough of Oncology Drugs

HCPs were taken on a 360-degree, 3D journey of key disease state and branded information. The total experience was well received by the attendees and far exceeded total engagement and time-in-experience estimates made pre-event.

ONCOLOGY PIPELINE: Animated, Voiceover-supported, 3d Exploration of Investigational Pathways

Oncologists, researchers, marketers, and other HCPs were standing in lines to experience a full 3D exploration of signaling pathways and investigational compounds. Unprecedented metrics: 3 days, 600 participants, 80 hours of engagement!